/25 Google Adwords Quiz The number of attempts remaining is 10 1 / 25 What does CPC stand for in Google Ads? Cost Per Click Cost Per Conversion Click Per Cost Cost Per Customer Click Per Campaign 2 / 25 What is the benefit of using automated bidding strategies? Save time Increase clicks Decrease costs All of the above None of the above 3 / 25 What is the maximum character limit for a Google Ads headline? 30 characters 20 characters 50 characters 25 characters 40 characters 4 / 25 What type of targeting allows you to show ads to users based on their interests? Contextual Targeting Demographic Targeting Behavioral Targeting Geographic Targeting Keyword Targeting 5 / 25 Which Google Ads feature allows advertisers to create multiple ads for testing? Ad Rotation Ad Scheduling Ad Extensions Keyword Planner Campaign Manager 6 / 25 What is the main benefit of using ad extensions? Increase visibility Reduce costs Improve quality Decrease clicks Enhance SEO 7 / 25 What is the purpose of the Quality Score in Google Ads? Ad relevance Bid adjustment Budget control Ad position Click-through rate 8 / 25 What does the term "impression" refer to in Google Ads? Click on an ad Ad displayed User engagement Purchase Bounce rate 9 / 25 What is the primary objective of Google Ads? Drive traffic Increase sales Brand awareness Improve SEO Reduce costs 10 / 25 Which tool is used for keyword research in Google Ads? Google Trends Google Analytics Keyword Planner Google Search Console Google Tag Manager 11 / 25 What does ROAS stand for in the context of Google Ads? Return on Ad Spend Rate of Ad Success Return on Average Sales Revenue of Ads Rate of Sales 12 / 25 What does the "ad rank" determine in Google Ads? Position of the ad Quality Score CPC Impressions Clicks 13 / 25 What is a benefit of using remarketing in Google Ads? Attract new customers Increase brand loyalty Target past visitors Reduce ad spend Improve CTR 14 / 25 Which metric indicates the cost incurred for each conversion? CPA CTR CPC CPM Quality Score 15 / 25 Which type of campaign is best for increasing website traffic? Search Campaign Display Campaign Video Campaign Shopping Campaign App Campaign 16 / 25 Which of the following can be targeted using location targeting in Google Ads? Cities Countries Radius around a location All of the above None of the above 17 / 25 What is the first step in setting up a Google Ads campaign? Define budget Choose targeting Set goals Create ads Select campaign type 18 / 25 Which of the following is a goal of using negative keywords? Increase clicks Exclude irrelevant traffic Increase impressions Lower CPC Improve Quality Score 19 / 25 Which metric measures the percentage of clicks on ads compared to impressions? CTR CPC CPM Quality Score ROAS 20 / 25 What is the role of the Google Ads auction? Determine ad ranking Set budget limits Evaluate keywords Track conversions Optimize ads 21 / 25 Which type of Google Ads campaign is specifically designed for e-commerce? Shopping Campaign Display Campaign Video Campaign App Campaign Search Campaign 22 / 25 What is the purpose of conversion tracking in Google Ads? Measure ad performance Increase CTR Reduce CPC Improve Quality Score Enhance targeting 23 / 25 Which of the following is NOT a bidding strategy in Google Ads? Target CPA Maximize clicks Enhanced CPC Fixed Bid Target ROAS 24 / 25 In which format can video ads run on Google Ads? Video Search Video Display YouTube All of the above None of the above 25 / 25 Which type of ad format appears in search engine results? Display Ads Search Ads Video Ads Shopping Ads All of the above reCAPTCHA field is required please complete!Your score is 0% Restart quiz